Enriched content creation
With the power of artificial intelligence and machine learning, organizations can create and enrich
product information and adhere to the guidelines of the marketplace. AI has altered how companies
present their products, creating a window into futuristic possibilities. The traditional user
engagement for finding and buying products have also changed. Automated product content built with
the help of AI has better quality because it is created, organized, and disseminated based on
customer preferences. From extracting product attributes to categorizing products to capturing
consumer feelings, AI helps businesses manage product data more effectively while ensuring
consistency. AI also helps users to land on the right product page by highlighting intent-based
search terms in the product descriptions.
Manually monitoring data credibility or quality is a laborious task, especially given the quantity
and complexity of updated product information along with the dynamic complexities of ecommerce
platforms. Additionally, by integrating AI with the PIM solution, tasks like manual product data
cleansing and data matching may be further automated to save time and money.
Personalized customer experience
Consumers are accustomed to living in a digitized world that continually adapts to their tastes and
wants. When establishing ties with clients, firms must keep this personalization in mind. To
predict buyer behavior, PIM software can use AI algorithms to streamline product segmentation, user
purchase history analysis, and online interactions. This capability enables businesses to deliver
the right product recommendations to their customers. For example, you might have seen phrases like
"you might like" and "Since you bought this product" when you opened your favorite ecommerce
platform. Thus, AI helps in personalizing the customer experience.
AI can improve the customer experiences of new and existing customers and support businesses in
making rapid and accurate high-level choices. Artificial intelligence can consolidate lead
information, track buyer history, forecast consumer behavior, identify abnormalities, and interact
with potential leads via various integrated communication channels.
Conversational commerce
Conversational commerce alludes to the point where shopping and messaging app usage converge. With
the help of conversational commerce, customers can connect with the targeted organization's
employees , get customer assistance, ask questions, receive customized suggestions, read reviews,
and proceed with the purchase. With conversational ecommerce, the customer interacts with a live
person, a chatbot, or a combination of both with the help of Artificial Intelligence and Natural
Language Processing. Chat apps allow businesses to reach consumers where they are and customize the
sales process based on user preferences, something that traditional marketing strategies fail to
fulfill.
Conversational commerce influences the user's purchase behavior with the right customer assistance.
Conversational AI functions by starting a sequence of analytical processes to comprehend user
intent, producing relevant and context-aware responses, and then continuously evaluating the user
behavior to increase sales and brand awareness. Conversational AI also enables businesses to create
awareness about products and services that they were otherwise unaware of. Conversational commerce
is essential in today's ecommerce realm as it creates a positive brand image in the minds of
consumers. They will be guided all throughout their buying process and provide additional support
post the purchase.
AI-driven digital shelf intelligence
Most merchants and brands are struggling to keep up with the frequent changes in online purchasing
habits and customers' higher expectations. Deloitte estimates that digital interactions account for
$0.56 of every dollar spent in a physical shop. Digital shelf is the place where a brand's
merchandise is offered for sale online. This could be on a retailer's website, a social networking
site, or any other e-commerce platform. 69% of customers prefer reading reviews on their phones
over speaking with store employees. This behavior portrays the importance of good online presence
for sales.
You can analyze, compare, and optimize your product listings with AI-driven Digital Shelf Analytics
software to raise your search ranks and increase conversions. AI enables users to monitor stocks
and restock items at the right for better supply chain management.
Digital shelf analytics (DSA) enables firms to automatically audit their online reseller channels
and examine the strategies used by third parties to market their goods. DSA technology offers
insights that, when put into practice, raise key performance indicators and customer conversion
rates. Gartner called out PIMworks as a key player in both PIM as well as DSA categories.
At PIMworks, we deliver the most updated and prominent PIM solutions that can redefine your product
experience management system. Our intelligent solutions are built on trust which can deliver
optimal product experience to your customers. Join us to make your brand stand out from the crowd.
