How a family-owned business overcame fundamental PIM challenges with customizations

Background and business need

Brame specialty, a 100-year-old, 4th generation family-owned distribution business sells products that help customers improve their families' appearance, health, and efficiency. Headquartered in the United States, Brame Speciality has around 60000 Stock Keeping Units(SKU) and sells products ranging from hand sanitizer to school products to janitorial supplies.

Brame Speciality has an excellent ecommerce website of its own and sells its products across various marketplaces. They are part of a retailers association and were using a PIM software suggested to them by that association. Intending to take their business to multiple platforms, the PIM software was not helping them accomplish their goal of seamless multichannel syndication. They were facing difficulties in integrating their APIs with marketplaces too. Their business need was unique, as they wanted to syndicate all their products to multiple marketplaces in bulk and that is when they approached PIMworks.

With a limited budget and a few much-needed customizations in their mind, they found PIMworks to be a crucial piece in their jigsaw puzzle.

Challenges faced by the customer

One of the main challenges in taking your products to multiple marketplaces and channels is that each channel and marketplace have their own set of rules and guidelines for product data that businesses must follow. No two channels follow the same guideline.

Brame Speciality, with over 60000 SKUs was finding it very difficult to syndicate their product data according to the guidelines of each channel. Their team had to do lots of manual work, and meeting market standards too was a major hiccup. In addition, the PIM that they were using didn't provide the required API integrations with the variety of channels that the company wanted to sell its products. Even with the integrations that they provided, the software could not address problems like attribute mapping, taxonomy creation, etc.

Solution provided

The team at PIMworks understood the root of their problems and sought to have an open mind when customizing the software for them. With their unique requirements on multi-channel syndication and different API integrations, PIMworks provided a completely customized solution that catered to Brame's different needs.

Channel-specific guidelines were extracted automatically from each marketplace, and PIMworks' AI - ML capabilities helped produce market standard product content. The main objective was to save operational time and improve efficiency. PIMworks' customized bulk product syndication and enrichment feature helped them achieve their goal faster, enabling them to take their products to market quicker.


After the influx of PIMworks into their business, our client, Brame Speciality could sell across multiple marketplaces in a much more smooth and hassle-free manner. With our product priced very friendly with their budget, they were able to cut down on operational costs and invest more in the growth of their business. With a very good relationship with our customer service team, the company's ad-hoc requirements were taken care of which resulted in them using the product better.

Overall, their profits increased, and their overall business process became very smooth with the customizable PIM software, PIMworks.

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