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PIMworks is a modern product experience management solution built for growing businesses who are determined to elevate customer experience. Simplify product experience management with simple, scalable, and easy-to-use software.
Product landing pages, product detail pages, and offline collateral communicate with customers. With the depth and breadth of information available on the product page, a customer is driven to make a decision. In order to influence that decision in your favor, you need to extend the view of your product information bundling solid components like product master data, rich product content, and digital assets together.
Tailor-made product information for optimized customer experiences
Single-version of data for different business contexts
Quick and reliable insights to fuel decision-making
PIMworks is the ideal packaged solution to help you create contextual views.
Product master data | Rich product content | Digital assets | Non-Master-Data Assets
With PIMworks, you have complete control over your product data and Non-Master-Data assets in real-time. The product views help you manage content and gain product insights that help you plan, organize, edit, and optimize content for a refreshing product experience.
The cumbersome process of product content creation becomes super-simplified with effective communication. All the teams involved in creating and utilizing product information - including product and brand management, digital marketing, digital commerce teams can effectively coordinate to plan and push their tasks right on time.
That’s where the built-in workflows and batch management in PIMworks help you channelize tasks, improve productivity by multi-fold, eliminate errors in product information, reduce time-to-market, and boost data quality to a whole new level.
Product information goes out to multiple channels. It may be all rich and fresh, but, if it is not well optimized for unique channel guidelines, product experience will take a back seat. Product information distributed to multiple channels should synchronize with guidelines including - validations for attribution, images, titles, and descriptions.
From content enrichment to channel-based optimization, PIMworks’ data validation will help in extending a granular view of data quality for every data point by providing quality scores. These scores will alert you on the accuracy of the data that helps you take action right away. Also, the ready-to-use templates and APIs will prepare your content for different channels.
You will syndicate only the right content to the right channel and in the right format.
Onboarding product information on multiple sales channels is time-consuming. To expand to different channels and combat with the data volume, the process needs to be automated. The data to be onboarded needs to be standardized, normalized, and enriched as well.
Data from multiple systems can be ingested with ease through intelligent data mapping and categorization modules of PIMworks. Additionally, you can also enrich the product information through an in-built and fully-automated data enrichment module.
Your conversion strategy largely depends upon the quality of information. Product information can have quality issues of various types - wrong data, missing data, shallow data, obsolete data, etc. Depending on the comprehensiveness and correctness of data, customers will purchase or abandon your shop for competitors.
With PIMworks, you can eliminate product data anomalies by running accuracy checks with configurable sampling methodologies, bulk image validations, and health checks to ensure quality information is ingested to every channel. Quality scores help you validate attributes, titles, descriptions, and images.
You can also ensure optimal quality for image properties, aliases, metadata and eliminate negative keywords.
Enterprise strength architecture is an essential feature to look out for in a PIM platform. As businesses grow, the technologies that support business functions should be reliable, robust, and scalable.
PIMworks is built ground up on a cloud-native architecture hosted on an elastically scalable infrastructure. We are ISO 27001 certified organization. PIMworks hosts all services on scalable and fault-tolerant application infrastructure. This ensures consistent application performance.
For a buyer, product hierarchies are critical to navigate through, identify and engage with the desired product at ease. The real challenge is that vast product lines and attributes are not easy to classify. Therefore, structuring them out to achieve an outcome that favors classification models of different channels requires a streamlined method.
PIMworks helps different teams manage complex architecture through a flexible hierarchy management process. With pre-set rules and permissions, category nodes and attributes can be seamlessly handled at a granular level.
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