The cumbersome process of product content creation becomes super-simplified with effective communication. All the teams involved in creating and utilizing product information - including product and brand management, digital marketing, digital commerce teams can effectively coordinate to plan and push their tasks right on time.
Product information goes out to multiple channels. It may be all rich and fresh, but, if it is not well optimized for unique channel guidelines, product experience will take a back seat. Product information distributed to multiple channels should synchronize with guidelines including - validations for attribution, images, titles, and descriptions.
Your conversion strategy largely depends upon the quality of information. Product information can have quality issues of various types - wrong data, missing data, shallow data, obsolete data, etc. Depending on the comprehensiveness and correctness of data, customers will purchase or abandon your shop for competitors.
With PIMworks, you can eliminate product data anomalies by running accuracy checks with configurable sampling methodologies, bulk image validations, and health checks to ensure quality information is ingested to every channel. Quality scores help you validate attributes, titles, descriptions, and images.
You can also ensure optimal quality for image properties, aliases, metadata and eliminate negative keywords.