"By 2020, customer experience will overtake price and product as the key brand differentiator."
Product data is the persuasive copy that sells your product. To engage customers in a rich digital experience and boost conversions, data needs to be rich, accurate and relevant. Product details flow from various internal and external sources - suppliers, brand owners, agencies, product teams, and marketing teams.
You need a system that holds, manages, and prepares your product content for fulfilling customer experience. PIMworks empowers you to achieve a 360-degree view of product data by encompassing all the information flowing through the system. The pool of data can be managed coherently for effective business functions.