PIM eCommerce integrations: An overview



It sure sounds like a complicated term that needs technical proficiency to comprehend. But, it’s really not that complex - let me break it down for you.

Let’s say you are hosting a party at your house and you have planned an elaborate list of dishes to serve your guests.

If you don’t have the experts in place, you’ll have to run back and forth doing all the cooking resulting in more workload, inefficiencies, errors, and overall a dull party 🥺

But, what if you had professional cooks to manage this end to end?

Integration in SaaS is similar to this.

The party host is like a software application that can do a set of tasks and when combined with cooks (the apps that you integrate with) the results can be extraordinary.

This harmony among applications reduces manual work, enhances efficiency, and ensures a well-coordinated workflow, much like a team of chefs working together to create a delightful dining experience, leaving you free to focus on entertaining your guests.

What is PIM eCommerce integration?

PIM eCommerce integration refers to the process of connecting a Product Information Management (PIM) system with an eCommerce platform.

The eCommerce platform is typically the channel on which an online business sells its products or the platform on which its website is built on - it could be Amazon, Shopify, Magento, WooCommerce, BigCommerce, etc.

PIM systems are designed to centralize and manage product information, including descriptions, images, pricing, and other relevant data, while eCommerce platforms are used to sell products online.

Integrating these two systems streamlines the process of managing and selling products online.

What are the different types of PIM eCommerce integrations?

The PIM eCommerce integration helps an online business simplify its product data management and save a lot of time on manual efforts.

  • Product data sync:

This is the most basic form of integration and works as a two-way data transfer. The PIM system feeds product data directly into the eCommerce platform.
This product data is well-groomed, consistent, compliant, rich, and error-free as the PIM can help with high-quality product data creation. It ensures that product information on the website is up-to-date and accurate when it is published on the eCommerce platforms

  • Pricing and promotions:

Pricing information on the product pages is not just a fixed piece of information. This data is dynamic because it involves shipping costs, discounts, promotions, etc.
Integrations can help handle pricing updates and ensure that they are correctly applied to products on the website in real-time.

  • Catalog management:

Every eCommerce channel is unique and it has its own templates. A PIM has in-built templates and APIs that can syndicate product content that is compliant with the channel rules and guidelines.
PIM systems can help in structuring and categorizing product catalogs, making it easier to present products in a logical and user-friendly manner on the eCommerce site.

  • Localization:

For businesses operating in multiple regions or languages, integrations can support localization efforts by managing product data for different markets

Why should a PIM system be integrated with eCommerce platforms?

Here are the top benefits of integrating eCommerce platforms with a PIM system:

  • Centralized product data:

A PIM creates a single source of truth for all product information, making it easy to manage and maintain product data from a central location enabling easy access. This ensures consistency and accuracy across all sales channels.

  • Efficiency and time saving:

PIM automates data entry and updates when integrated with an eCommerce platform. There’s no need to manually update information and this frees up time and resources, allowing teams to focus on more strategic tasks.

  • Improved data quality:

The final product catalog that’s published on the eCommerce platform goes through a lot of validation, standardization, and enrichment reducing errors and inconsistencies in product listings. This leads to better customer experiences, increased conversions, and fewer product returns.

  • Faster time-to-market:

With streamlined data management processes enabled by these tight integrations, it becomes easier for businesses to add and update products more quickly resulting in quicker time to market and better sales.

  • Enhanced product listings:

PIM systems don’t just publish product data. They support rich and detailed product listings with images, videos, specifications, taxonomy creation, SEO, attributes listing, etc. which can improve product discoverability, competitive advantage, and customer engagement.

Looking to make the most out of PIM & channel integrations?

The integration specialists at PIMworks can help you set up the integrations and guide you every step of the way to help you business succeed.

  • Better SEO and online visibility:

PIM systems help optimize product data with the right search terms and keywords, increasing online visibility and improving search engine rankings

  • Cross-selling and up-selling:

PIM systems facilitate the identification of related products and allow businesses to easily cross-sell and up-sell them to the customers increasing the average order value

  • Real-time updates:

PIM systems ensure that product information is in real-time sync and always up-to-date across all platform.

  • Data analytics:

PIM systems provide insights into product performance and customer behavior - the product catalogs that perform well, the ones that don’t have good conversions, and other relevant metrics that enable data-driven decision-making and strategy refinement.

  • Cost efficiency:

By minimizing operational costs associated with data management, fixing errors and inefficiencies, and costs involved in facilitating manual tasks, businesses can operate more cost-effectively

  • Compliance and governance:

PIM systems help maintain data quality, consistency, and compliance with industry regulations and standards

PIMworks and its integrations

1.Amazon and PIMworks integration

If you are selling on Amazon, integrating with PIMworks helps you:

  • Publish products on Amazon with a click of a button. You can stay compliant with the constantly changing rules and guidelines of Amazon easily
  • Optimize your product data with the right keywords and detailed product information that enables better visibility on Amazon SERP
  • Establish a single source of truth for all your product information on Amazon. Manage product data from a centralized location
  • Reduce manual data entries, data inconsistencies, and data inaccuracies

PIMworks is natively integrated with Amazon

Selling on Amazon? Our experts can get on a free consultation to help you understand how the integration will benefit you and even set it up for you!

2.Magento and PIMworks integration

If you are selling on Magento, integrating with PIMworks helps you:

  • Single-click inventory import from the Magento marketplace
  • Link multiple Magento stores to your PIMworks account
  • Enable two-way synchronization
  • Get help from implementation experts to set up your integration
  • PIMworks is also compatible with different versions of Magento
  • Establish a single source of truth for all your product data

3.Shopify and PIMworks integration

If you are selling on Shopify, integrating with PIMworks helps you:

  • Publish products on your Shopify store with a click of a button or in batches
  • Manage multiple product data, SKUs, and variants in your Shopify store from a single source of truth
  • Rely on APIs to create and update products seamlessly
  • Expand your presence across multiple regions with product pages that are published in different languages and currencies

4.Walmart and PIMworks integration

If you are selling on Walmart, integrating with PIMworks helps you:

  • Manage and edit your product data in bulk
  • Expand your business globally with automated data syndication
  • Import products into PIMworks with a click of a button
  • Standardize and enrich your data within PIMworks before taking them to your sales channels

PIM e-commerce integration is the process of connecting a Product Information Management (PIM) system with an e-commerce platform. It's important because it ensures consistent, accurate, and up-to-date product information across all online sales channels, improving efficiency and customer experience.

PIM systems can be integrated with various eCommerce platforms, including popular ones like Shopify, Magento, WooCommerce, BigCommerce, and many others.

PIM integration streamlines product data management reduces manual data entry, minimizes errors, improves product listings, enhances customer satisfaction, and enables quicker time-to-market for new products.

PIM integration manages a wide range of product data, including product descriptions, images, prices, SKU numbers, inventory levels, attributes, and more.

Yes, PIM systems can be integrated with various other systems, such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and marketplaces, for a more holistic data management approach.

The complexity of PIM integration can vary depending on factors like the size of your product catalog, the number of sales channels, and the chosen PIM and eCommerce platforms. However, many PIM providers offer user-friendly integration options and support services.