For any user, to get their required product information, the defacto entity they turn to is search engines. Users trust them, be it the Bing search engine, Amazon marketplace, Yahoo search engine, or even the Google search engine. They want to know the required information through these search engines and not from any other medium. Businesses, especially ecommerce businesses, must make sure that their product ranks on the top of the search engine’s result whenever a user searches for it. The better and higher your rank is, the better the possibility of more sales conversion. But how can it be achieved?
The most straightforward way of achieving better ranking on the search results is through ecommerce Search Engine Optimization (ecommerce SEO). What is ecommerce SEO, you ask? In simple terms, Ecommerce SEO is the activity that makes your ecommerce website more visible on the web and in the search engine results pages (SERPs). It’s the method you employ to optimize your product pages for search engines like Google, Bing, Amazon, etc. Users can do searches on Google, through Amazon, Bing, or whichever marketplace you’re selling on, and ecommerce SEO helps you get your products in front of the right people at the right time. In other words, it helps in increasing product discovery and demand generation by increasing sales traffic.
Ecommerce SEO matters
Infusing your product information with the right keywords can help achieve a better ranking on search engines. Apart from search engines, ecommerce SEO can be done for marketplaces too. Let’s take Amazon as an example. There are tons of similar products available on Amazon alone. A user searches for a “water bottle,” and tons of companies with different products show up for them. Keeping your product catalogs and content optimized ensures how high you are on the search result. Features like a clear product description indicating the make, features, and other essential parameters of the water bottle, a good product photo, a clear product title indicating what the product is, etc., can help with the ecommerce SEO. Empowering the user with their purchasing decisions is the base for ecommerce SEO, and businesses must make sure of it.
Although implementing an ecommerce SEO strategy may look like a straightforward task, it is far from it. A study by digital commerce 360 reveals the presence of about 12-24 million ecommerce websites. Even if you are selling on more than a dozen of these websites, manually identifying the keywords and optimizing them is a tedious and impractical task. Moreover, Google uses more than 200 different factors for ranking a keyword, and manually creating your ecommerce SEO strategy is impossible.
Why ecommerce business needs a PIM software?
Product Information Management (PIM) software like PIMworks is a good medium for producing keyword-rich content across all web pages on your site and all your social channels and marketplaces. It helps you with the essential factors to get your product content optimized at scale. A PIM software like PIMworks can help you improve your search engine rankings, thereby boosting your sales and increasing your profits.
Although search engines can’t differentiate a good-performing product page from one that’s not bringing any sales, they can map the users’ activities. Suppose visitors are landing on your product pages but leaving them as soon as they land without buying anything. In that case, most search engines will conclude that the webpage did not provide the user with the necessary information they want to buy a product. Over time, pages like this will fall back in line regarding their SEO page ranking, hurting your overall SEO profile. So it is imperative to keep your users engaged on your ecommerce site to rank better among competitors.
Know how PIM software like PIMworks helps you keep your users engaged and increases your market presence
1. High quality enriched product content
Enriching product content not only means providing market standard product descriptions but also providing the product content with keywords that the customers might use to search for a product. Understanding which keywords users use to search for a product in a particular category is crucial. A PIM software like PIMworks sources the web for the best performing keywords and automatically enriches them into your product content. Also, one important thing with PIM software is that you can change, adjust, delete, or modify the keywords according to the changing market trends right after implementing them for your business. This way, you always stay ahead of the curve
2. Unique product content to stay ahead
The most complacent thing is that retailers and other ecommerce businesses directly use the product information given by the suppliers or manufacturers of the products. While this would save time and get your products to market faster, it is a big NO when ecommerce SEO is concerned. To be unique among competition, you need to distinguish your product content. Product information management software like PIMworks can help your products distinguish from the crowd. PIMworks fetches the top product content and keywords across channels, websites, and marketplaces, thereby allowing you to create unique content for your product descriptions and helping you gain a higher ranking on the search results.
3. Attractive and Rich Digital assets
Optimized product content alone cannot do the trick when ranking your product better among competitors. Users want visual proof of a product before they make the decision to purchase it online. Attractive product images and videos help the users make decisive and informed buying decisions. These provide the users with a 360-degree view of the product enabling them to trust the product more, resulting in better product sales. PIMworks’ Digital Asset Management capabilities automatically resize the images and other digital assets according to the platform where the data is viewed. This way, no matter where the users look for your products, your images and text tell the same story of your brand and make the users engage more with your website, thereby increasing your ecommerce SEO rank.
4. Perfect Product Categorization (PPC)
Segregating your products into different categories may be one of the best things you can do on your ecommerce site. But it is easier said than done. Each user has different ways to search for the products they want to buy. Categorizing your product enables your customers to search and find the product they want quickly. This translates to better ecommerce SEO for your website. Customers mighty search for something particular, and more often than not, the main keyword turns out to be the product category. PIM software like PIMworks helps provide the perfect product taxonomy, enabling users to find what they want quicker and helping out with the SEO for ecommerce websites.
Manually imparting ecommerce SEO for a dozen products sold across a few marketplaces might be doable. But with a high number of products being sold across multiple channels, you’ll have to do more product optimizations to stay relevant among competitors. A PIM software like PIMworks enables you to concentrate more on your business by taking care of your ecommerce SEO strategy and helps your business grow better into the future. In other words, Improve your market presence and sell more with PIMworks.
