Online shopping continues to see a surge since its genesis. Easy access via mobile applications, quick and seamless returns, hassle-free doorstep delivery, etc. are some of the key reasons. Covid-19 pandemic has created an unprecedented situation restricting in-store purchases but on the other hand, it has created a thrust for online retailers. It is not a surprise when statistics say that retail e-commerce sales across the globe will touch $4.9 trillion by 2021.
Whether Covid-19 ends or not, the uninterrupted online shopping experience altogether will attract more people than it did before. Great product experience is what most eCommerce retailers are striving to deliver, to retain their buyers. One bad product experience ruins your brand reputation and pushes your customers away.
The wide range of information available on the product site helps people make informed decisions. If you are selling your product on various platforms like eBay, Amazon, Walmart or so, maintaining your brand credibility with peace, is close to impossible. Product Information Management (PIM) software and products can help you deliver on that front by enabling great customer experience in a short span of time with minimum efforts in the above-mentioned platforms. With magnifying customer demand for online purchases, product data management tools will help you maintain your brand’s credibility and deliver great product experience.
Assembling the right sets of product information on the website plays a crucial role in making customers buy a product. To be precise, delivering accurate information about each product and monitoring them from time to time for credibility is no easy joke.
If you had to do it manually, updating just a handful of products and its variants would take you forever to complete. A lot more unfolds when you begin.
A product information management software not only helps you restructure the product data it also supports you to distribute your product content across different platforms. However, these are not the only qualities of a product content management platform. The most crucial traits that you should look for, are here:
Researches state that 72% of satisfied customers spread the word with 6 or more people. However, 13% of the customers are likely to share their negative experiences with more than 15 people. In PwC’s research 72% of people state that product experience plays a major role in decision making. There is no doubt that the majority of the companies will pay attention to product experience just as much as they would to rev up their ROI. It is important that you are not left behind.
The sole purpose of a PIM software should be to curb back and forth processes that are time-consuming. It is important that you choose PIM solutions like PIMworks that help your clients have a seamless product experience. Curious to know more? Drop your comments below!