Customers are present across all channels. Any ecommerce business, small or big, wants to provide the customers with accurate product data across different channels to maintain a consistent brand image and earn more revenue. It may seem like a tedious and time-consuming process. But I bet the result is worth putting effort into. But how can businesses achieve consistency?
Enter Product Catalogs.
Product catalogs play a vital role in improving the user’s overall experience, especially when it comes to ecommerce businesses. A study by Business2Community found that 30% of all online ordered products are returned compared to just 8% of orders from brick and mortar stores. This is directly related to the poor product information that is displayed to the users.
Product catalogs that contain incorrect product descriptions, inadequate and unclear images, and wrong categorization are some of the reasons that lead a user to abandon their cart or return their product.
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