Let’s get straight to the point. You’re here because you have done your research and you have shortlisted Akeneo and Pimcore as the PIM solution for your business.

Cheers to that! 

In this blog, you’ll have solid takeaways and your decision will be well-informed as we’re going to cover all the factors you must consider before making this decision. 

But, before you dive into the key differences between Akeneo and Pimcore did you find answers to these questions?

  1. What are my specific business objectives for implementing a PIM solution?
  2. What is the scale of my product data management needs?
  3. Do I need a user-friendly interface for non-technical users?
  4. Is scalability a critical factor for my business growth?
  5. What level of customization and flexibility does my business require?
  6. How well does the PIM solution integrate with my existing systems?
  7. What is my budget for implementing and maintaining a PIM solution?
  8. Does the PIM solution support multichannel and omnichannel strategies?
  9. What level of support and training does the PIM provider offer?
  10. Has the PIM solution been successfully adopted by businesses similar to mine?

Analyzing PIM tools requires an in-depth understanding of your organizational goals and the outcomes you want to accomplish.

A quick comparison of Pimcore VS Akeneo

User InterfaceIntuitive and user-friendly interfaceCustomizable interface, open-source flexibilitySimple, easy to use
ScalabilityWell-suited for mid to large-scale businessesVersatile, scalable to accommodate various sizesSuitable for all business sizes from small, mid-size to large enterprises
CustomizationOffers customizable workflowsOpen-source nature allows extensive customizationFlexible platform, can be customized to suit your needs
IntegrationGood integration capabilitiesComprehensive integration options for various systemsNative integrations with Amazon, Shopify, WooCommerce, BigCommerce, Magento
PricingPricing based on business size and needsOpen-source, customizable to fit budget constraintsPricing starts at $499
Omnichannel SupportSupports omnichannel strategiesExtensive support for multichannel and omnichannelSupports omnichannel needs
Support & TrainingStandard support, training availableExtensive support services, training programs offered24*7 customer support
Industry AdoptionWidely adopted in various industriesDiverse industry adoption, particularly strong in certain sectorsCaters to different industries: Furniture, Apparel, FMCG, Beauty and personal care
Long-Term ViabilityContinual updates and improvementsStrong roadmap and commitment to ongoing developmentContinuously evolving

Let’s dig deeper and take a closer look at the Pimcore VS Akeneo to help you make an informed decision.

In addition to those questions we discussed earlier, you need to ask yourself these four questions to choose between Akeneo and Pimcore. But this time, we also have the answers for you 😄

  • What’s the core of Akeneo and Pimcore?
  • What’s the voice of the real users?
  • What does the integration capability look like?

What’s the core of Akeneo and Pimcore


It is a full-fledged SaaS product that caters to two different sets of audiences: an e-commerce company at its growth phase (mid-market) and an enterprise company that is looking to utilize a PIM for more advanced requirements – workflow management, catalog enrichment, automation, and data governance.


At its core, Akeneo helps e-commerce companies overcome product data hurdles and deliver consistent product experiences across all channels. An omnichannel experience combined with rich product catalogs is the USP of Akeneo. 

Akeneo offers a 14-day free trial in its Growth edition, however, they are not transparent with their pricing. 


Pimcore is an Enterprise open source software that helps manage any digital data for any digital channel. It helps enterprises solve data quality and management challenges at a large scale. 


At its core, Pimcore is a broad data management solution of which PIM is only a part. The scope of Pimcore is broader because it encompasses DAM, MDM, PIM, CDP, and CMS on its horizon.

pim integration

What’s the voice of the real users


The overall sentiments of the users seem to be pretty positive for Akeneo across review sites and platforms. The users were thrilled with the product data quality post-Akeneo implementation and its syndication capabilities.

A lot of users were not happy with the DAM capabilities of Akeneo and a couple of them have posted about the complexity of getting onboarded with Akeneo. There are also some woes around how the workflow management is too weak in Akeneo.

Here’s an exact review from a real user of Akeneo:

I would like to be able to download more information about the products, such as completeness. This way I would be able to create specific actions for a group of products with low completeness. I would also like there to be panels with more visualization possibilities, for example “how many times this attribute was filled in a certain family”. I think that the existing panels provide us with little information and are not flexible for the user. Currently, no one on my team can view and use the “process tracker” filters, as we work with several users at the same time, it is important for us to monitor the processes in progress

Akeneo User, G2crowd


The users of Pimcore are pleased with the ability of Pimcore to provide PIM, DAM, MDM, and CMS – all under one roof. Pimcore is liked by its users for its flexibility as it allows a ton of customizations. Any feature or its extension can be built by developers.

The exact flexibility is also seen as a disadvantage by some users as the features that could be basic and available out of the box in other PIM platforms may have to be customized.

Here’s an exact review from a real user of Pimcore:

“Pimcore will fail if you expect to find a complete solution for your business case right off the bat. It needs professional advise for customization an implementation.”

Pimcore User, Capterra

user review

What does the integration capability look like


Akeneo integrates with key marketplaces including BigCommerce, Shopify, Adobe Commerce, and Salesforce Commerce cloud making it easy to share and publish product information instantly. 

Akeneo makes the integration so simple that there’s hardly any need for IT intervention.


Pimcore offers direct API integrations with key marketplaces like Amazon, eBay, Alibaba, and Walmart and also to niche, local, and global marketplaces. They also have built-in catalog templates for each of these marketplaces so that you can get your product information to the market faster.

Pimcore’s order synchronization helps businesses track orders across all the marketplaces. This makes it easy to keep track of the stocks which in turn improves customer satisfaction.


The plot twist? There are other good PIM tools in the market

We understand that you’ve landed on this article because you wanted to understand who is better – Akeneo or Pimcore. 

As you can infer from this article, choosing between Akeneo and Pimcore depends upon your goals and objectives. Whether it is integration needs, pricing, size of business, or results – both these platforms are unique on their own.

There are a bunch of other PIM platforms that are robust, less ambiguous, and fully customizable. 

Some of the top tools are:

  • PIMworks
  • Plytix
  • Salsify
  • SalesLayer
  • InRiver

Whether you are a small business or an enterprise, PIMworks helps you solve your product data challenges with ease. With PIMworks, you can:

  • Find your single source of truth by managing all the product information in a centralized location
  • Enrich your product catalogs with an automated enrichment feature that fills out the missing data in your product content’
  • Integrate with all the key marketplaces like Shopify, Amazon, Magento, WooCommerce, and BigCommerce
  • Create workflows and collaborate with both internal and external stakeholders
  • Personalize your product content with in-built catalog templates and stay compliant with each channel’s unique requirements

You can take a free 30-minute demo and then make a decision!


Nandhini is a Content Lead who loves writing. Her day is set with a planner and sticky notes. She loves a good dose of Netflix on her time off and enjoys Kindle reading, with the side of hibiscus tea.

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