The Amazon prime day – the most awaited big sale day all set to roll out on 15th July (predicted) and extend to 36 hours since then. This leaves you with barely 2.5 months to prepare for the sale day.
Amazon’s prime day sale (exclusive for prime members – which is a whopping 100 million) will go live on July 15 which means there would be a tremendous buzz, overflow of traffic to the Amazon site, promotions and advertising anywhere you roll your eyes. This is particularly overwhelming for sellers on Amazon with so many things to plan, organize, and track.
This one day of global shopping is indeed a huge deal because the sales and revenues would go an all-time high and the sellers cannot afford to be lethargic. You may want to capitalize on this golden day to make up if you have had a rough business until June and take the positivity forward.
Did you know that the deadline to submit Lightning Deals for Prime Day 2019 is next Friday, May 10? The prime day is getting closer than you think. You may want to participate in this webinar hosted by channel advisor to help you get prepared.
Here’s a quick checklist to see if you are right on track and all geared up for the big day.
Here’s the editable checklist to organize your plans for the big day.
Advertising gets more important than usual during seasonal times, festivals, holidays, and such big sale days. It is because while general advertising is to keep your customers aware of the brand seasonal advertising is aimed at driving sales. It is not just to keep your customers aware, but to persuade them, tempt them, make them realize that the offers are something not to miss.
Now, there are a lot of efforts required and your advertising and marketing teams should be shedding their blood and sweat into promotions. See if your advertising and marketing teams have covered all of this as.
Amazon prime day is a huge opportunity and you must have really thought through the categories for sale. If a buyer is searching for a product that you sell (color, size, designs included) you may want to ensure that you have adequate stocks to meet the demands.
If you are already a seller on Amazon, then you may have to ensure that all the product information on your product pages are accurate. Also, you may want to keep the discounted prices updated and ensure that inventory is all stacked up.
What do you have to eye on?
SEO is always a critical piece. Amazon prime day is very competitive for the sellers. Some sellers spend a ton of money to be featured on ads or on Amazon home page recommendations. While it is important that you do some paid advertising to gain prominence quickly, you may also want to optimize your pages to gain organic traffic.
What can you do to increase traffic organically?
Pricing truly makes or breaks your business. During sale seasons, particularly, things get more competitive as all the competitors are working their way up through conversion-driven pricing strategies.
Here are some things you need to bear in mind while you price.
This is the phase after the prime day wherein the buzz, interest, traffic, and visits will still be around. How to capitalize on this?
If you are already preparing for the D-day or if you are about to implement a few ideas, we hope our post was useful to get you prepped up. Feel free to reach out to us if you are looking to fix taxonomies, enriching your content, content optimization, or for pricing strategies.
Have a great and profitable prime day!
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