The Amazon prime day – the most awaited big sale day all set to roll out on 15th July (predicted) and extend to 36 hours since then. This leaves you with barely 2.5 months to prepare for the sale day.
Amazon’s prime day sale (exclusive for prime members – which is a whopping 100 million) will go live on July 15 which means there would be a tremendous buzz, overflow of traffic to the Amazon site, promotions and advertising anywhere you roll your eyes. This is particularly overwhelming for sellers on Amazon with so many things to plan, organize, and track.
This one day of global shopping is indeed a huge deal because the sales and revenues would go an all-time high and the sellers cannot afford to be lethargic. You may want to capitalize on this golden day to make up if you have had a rough business until June and take the positivity forward.
Did you know that the deadline to submit Lightning Deals for Prime Day 2019 is next Friday, May 10? The prime day is getting closer than you think. You may want to participate in this webinar hosted by channel advisor to help you get prepared.
Here’s a quick checklist to see if you are right on track and all geared up for the big day.
Here’s the editable checklist to organize your plans for the big day.
- Advertise aggressively
Advertising gets more important than usual during seasonal times, festivals, holidays, and such big sale days. It is because while general advertising is to keep your customers aware of the brand seasonal advertising is aimed at driving sales. It is not just to keep your customers aware, but to persuade them, tempt them, make them realize that the offers are something not to miss.
Now, there are a lot of efforts required and your advertising and marketing teams should be shedding their blood and sweat into promotions. See if your advertising and marketing teams have covered all of this as.
- There’s a parade of visitors to the Amazon homepage, you may want to be visible as the sponsored products on the homepage to be able to cut through the competition from tons of other sellers
- Increase your ad budgets and spending through display ads, feature on advertising boards and banners in the most happening places
- Run email campaigns targeting prime members and let them know what deals, product selection, and other interesting benefits you have to offer through a well thought email copy reaching the right audience
- Get onto social media and keep the social butterflies up to date about the sale through paid ads or posts from your handles
- Product data accuracy and inventory
Amazon prime day is a huge opportunity and you must have really thought through the categories for sale. If a buyer is searching for a product that you sell (color, size, designs included) you may want to ensure that you have adequate stocks to meet the demands.
If you are already a seller on Amazon, then you may have to ensure that all the product information on your product pages are accurate. Also, you may want to keep the discounted prices updated and ensure that inventory is all stacked up.
What do you have to eye on?
- Increasing catalog size
- Audit products and identify what is not listed
- Maintain inventory levels
- Purchase your selection from vendors
- Amp up SEO efforts
SEO is always a critical piece. Amazon prime day is very competitive for the sellers. Some sellers spend a ton of money to be featured on ads or on Amazon home page recommendations. While it is important that you do some paid advertising to gain prominence quickly, you may also want to optimize your pages to gain organic traffic.
What can you do to increase traffic organically?
- Begin by optimizing the titles, descriptions, and product information with rich keywords. Get data on the most searched term with the help of keyword tools like keyword planner. You may also want to focus on long-tail keywords and understand the searches by analyzing the prior year google and amazon search patterns.
- Audit your product taxonomy structuring and all the categories as the navigation and categorization of products play a key role in the listing of a product on the results page. If you find there are issues in taxonomies, fix them right away.
- Ensure that all your images are high-resolution covering different angles of the product if needed include product videos demonstration. This way you can reduce bounce rates. As, poor product images are such a turn-off
- Compare your listings with competitors who are making it up to the results page. Analyze and fill the gaps, if any
- Make sure that you respond to reviews. Getting in the good books of the customers establishes brand reliability and ultimately induces repeated purchases through direct searches. This strengthens the keyword coverage by getting embedded in the search algorithm
- Offer good pricing deals
Pricing truly makes or breaks your business. During sale seasons, particularly, things get more competitive as all the competitors are working their way up through conversion-driven pricing strategies.
Here are some things you need to bear in mind while you price.
- Have a good pricing strategy in place – compare competitor prices, understand the market and demand, customer demography, and availability. Pricing analytics will not only help you reduce cart abandonment but also in rankings and SEO
- Free shipping is very important to bulk up the order size. To increase the purchase volumes, have a reasonable shipping threshold to draw customers towards your products
- Take advantage of the price monitoring tool that helps you set the best possible and competitive prices for all the SKUs continuously, to boost the buy-box opportunities aiming at higher profits
- Rekindle the ripple effect
This is the phase after the prime day wherein the buzz, interest, traffic, and visits will still be around. How to capitalize on this?
- Review your sales to find out who has shown a lot of interest in your products and analyze the reasons for it. This will make follow-up and targeting a lot easier for you
- Capitalize on the momentum and continue your promotional campaigns, enrich your content frequently, and get obsessive with retargeting, scaling up the business, and improving the customer experience
If you are already preparing for the D-day or if you are about to implement a few ideas, we hope our post was useful to get you prepped up. Feel free to reach out to us if you are looking to fix taxonomies, enriching your content, content optimization, or for pricing strategies.
Have a great and profitable prime day!
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