Adaptable PIM solutions to streamline your product data

Company snapshot

Clix is a well-known and established wiper blade company with over 25 years of experience in the automotive industry. Clix Wipers, an automobile device, is the company's flagship product. They are designed to address the problems associated with traditional wipers. The business has seen exponential growth over the years and boasts annual sales of over $20 million.

The company offers a wide range of products to fit any vehicle model, including conventional wiper blades, beam wiper blades, hybrid wiper blades, and rear wiper blades. Clix's commitment to innovation and quality is evident in the product's design and performance.

Business objectives

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Centralized product
data repository

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Seamless marketplace

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Consistent product

Challenges and Solutions

Manual data handling made it difficult for them to ensure consistency and accuracy of product information across channels.

PIMworks AI/ML capabilities helped the client to compare data across their competitor pages to curate the best performing content for them.

The lack of a centralized data repository made it difficult for them to access data across multiple branches of an organization.

Using PIMworks' DAM capability, Clix could store and manage disparate data points like videos, GIFs, PDF files, etc., for better accessibility.

It took a lot of work to comply with e-commerce guidelines since they had to review each attribute to ensure adherence to the rules.

Our standardized product fitment data makes it compliant with Aftermarket Catalog Exchange Standard (ACES) and Product Information Exchange Standard(PIES)

Our client faced the challenge of syndicating their diversified products in bulk to multiple marketplaces within a tight time frame.

PIMworks helped the client to integrate their products to multiple Shopify stores to improve their online visibility and sales.

Seamless data centralization with efficient PIM

The client had a diversified product portfolio and was in need of an innovative solution that could adapt to their business needs. With the integration of PIMworks into their operations, our client was able to streamline their product management processes and sell their products across multiple online marketplaces such as Shopify, Amazon, and Flipkart with greater ease and efficiency.

One of the main benefits of using PIMworks was that it enabled our client to deliver optimized and enriched product content, which helped them gain greater visibility on Amazon. This increased exposure, coupled with the enhanced effectiveness of their product listings, ultimately resulted in a significant increase in sales for our client. They were able to expand their customer reach and sell their products to a wider audience, thanks to the advanced capabilities of PIMworks.