Data comes from dozens of sources (manufacturers, brands) and in different formats including - images, attribute details, descriptions, meta tags, data sheets and, external links. This data is often inconsistent and highly unorganized that makes product data management tedious. Product data management software like PIMworks helps in handling the clutter by centralizing, normalizing and standardizing product content and creating accurate catalogs.
Selling products online does not confine to specific marketplaces. As a retailer, you would be selling in different third-party channels or running your own online stores. Each of these channels has different guidelines and complying with these is quite challenging. PIMworks enables automated mapping, transformations, and integrations providing synchronization that keeps content persistent across channel that makes multichannel retailing simple.
Customer experience management in eCommerce is crucial to improve your conversions. To create good product experience, your product data should be complete, comprehensive, and contextual. The automated content enrichment in PIMworks helps in enriching content through automation with Machine Learning enabled data classification. Omnichannel retailing efforts can be accomplished by utilizing data available in the analytics dashboard.
All the teams involved in creation of product data - product marketers, catalog managers, and product teams can collaborate effectively by creating workflows to reduce errors and redundancies. You can also engage vendors or external stakeholders to contribute to the product detailing through simple self-service portals.