Whether it's their sturdy locks, vibrant hair dyes, or fragrant soaps, our client’s products have woven themselves into the daily fabric of our lives.
Founded in 1897 ,our customer’s journey to success was marked by resilience and innovation. From humble beginnings, it has grown into a trusted brand, serving over750 million Indians across various sectors.
While our customer has long been associated with India, it may come as a surprise that over 25% of its business extends far beyond our borders, making it a truly global brand.
The Indian multinational conglomerate needed to efficiently enhance and distribute their product data on the key eCommerce platforms like Flipkart and Amazon. Although they had a robust ERP system, it couldn't adapt to the specific demands of these online marketplaces.
To tackle this, they turned to PIMworks, a product information management platform that can help with instant content syndication supported by its native integrations with Amazon and Flipkart.
PIMworks, a Product Information Management platform stepped in to help. The goal was to not only import the SKU data into their PIM system but also enrich it to meet Flipkart and Amazon's standards.
The collaboration with PIMworks brought about a transformation in the eCommerce syndication process. Product data, previously confined to the ERP system, now flowed smoothly through the PIMworks solution to the eCommerce platforms, enhancing online visibility.
With HCL Commerce syndication and improved Amazon & Flipkart syndication capabilities, they streamlined their operations, delivering enriched and accurate product data to online customers.
This not only improved their visibility but also solidified their position in the competitive e-commerce landscape.
As our customer continues to expand its reach in India and abroad, one thing remains constant - their legacy of trust, reliability, and innovation will continue to enrich lives, one product at a time. With this reduced dependency on maintaining master product data, they could save their overall operation time and improve their time to market.
If you’re facing similar pain with your day-to-day product data management and want to replicate the success of Godrej, book you a free 1-1 consultation with our PIM expert today.
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