From data chaos to dazzling success: A journey through a million catalogs
In the vibrant city of New York, where innovation thrives, a bunch of pals who happened to be laboratory owners spoke about the need for committed customer service from vendors. This conversation from nearly three decades ago took root and blossomed into a global company that enables scientists, researchers, and pharmaceutical companies to innovate with lab equipment and medical supplies.
From its inception in 1992, the company has built a massive catalog of more than 1 million medical and lab supplies - that includes their own product line and products sourced from over 2000 manufacturers internationally.
Our customer quickly became a symbol of quality and variety, serving diverse needs in healthcare, government, pharmaceuticals, and research. The company's growth story echoes in its vision and commitment to serve its customers with the right product and at the right time.
The client, with a humongous product catalog, their product data was highly complex and was managed on excel sheets, legacy systems, and on MS Dynamics ERP. To resolve the complexities of product data management and to get their products to market faster, they used a leading PIM software.
The specific challenges with product data management were:
They made the right decision at the right time to implement a PIM to solve their problems. However, the PIM platform had a lot of issues - frequent system slow-downs, inefficiency in handling large volumes of catalogs, and data sync issues due to poor integration with the BigCommerce platform. This impacted their business and they were on the lookout for a good PIM solution.
"We evaluated a bunch of PIM platforms and none of them were catering to our critical requirements until we turned to PIMworks".
After evaluating a few other leading PIM players, the client finally chose PIMworks and here’s why:
Sourcing products from manufacturers and shipping them to 22+ countries needs to work like a well-oiled machine. Getting these products market-ready meant making the customer-facing content compliant and coherent.
"We wanted to get our products to market faster and at the same time comply with the channel guidelines".
The process that they had in place before turning to PIMworks was manual. This meant the product content was meticulously worked on using spreadsheets to make sure that they were meeting every channel’s unique requirements.
They had close to a million products and managing the syndication process one product at a time is not just tedious and time consuming but also error-prone leading to critical issues with the data structure.
They used PIMworks to solve this problem by managing data from a single source of truth to reduce data inconsistencies and also syndicate data with in-built templates and with PIMworks’ native integration with BigCommerce.
They were benefited by PIMworks' instant syndication and BigCommerce integration that accelerated their time to market and reduced their manual efforts.
Accurate product data
Saved on manual catalog creation
Faster time to market
If you’re facing similar pain with your day-to-day product data management and want to replicate the success, book you a free 1-1 consultation with our PIM expert today.