Background and Business need
YBM Home, a locally owned and operated wholesale company of classic homewares and kitchenware in the Tri-State Area, sell their products primarily through their website. In addition, they are also present on multiple marketplaces like Amazon central, eBay, Walmart, Overstock, etc. They sell across the US, Canada, and Mexico and are known for providing gracious service for over 10 years. They have built their reputation on trust and loyalty.
YBM Home has thousands of SKUs and used a locally provided PIM software before PIMworks. In the last few years, they have extended their services to start selling in the retail market too through their website and various marketplaces and were finding it very difficult to syndicate their products automatically. Also, with minimal staff and a lot of manual effort required with their tasks, they were completely overloaded, and they couldn't afford to lose any more time with redundant business tasks.
That is when they decided to reach out to PIMworks to get their business queries sorted.
Challenges faced by the customer
One of the primary requirements in scaling your business is to automate most parts of your business to concentrate more on the growth of your business. The significant challenge YBM Home was facing was automating their business processes. The majority of their work was being done manually, and employees were spending hours and hours on a single task itself. Listing products on channels and verifying them was done primarily through email, and this was very time-consuming for them.
In addition to the time constraints, they were not getting enough help and support from their initial PIM providers. This compounded into reduced business revenue and resulted in them losing their customers to their competitors.
When YBM approached PIMworks in 2019, the team at PIMworks was glad to provide a quick solution to all their problems. With PIMworks' Copy data feature, they could create various batches of products by copying data from one batch to another and syndicate them easily across multiple channels automatically. Tasks that took hours to complete could now be done in minutes, thanks to the Instant Product Syndication feature that PIMworks provides.
Listing products to multiple channels, that too in bulk, became such a breeze for YBM Home. With PIMworks' bulk syndication feature, listing product data on various marketplaces became seamless. Email entries and the manual validation process were overrun by the AI and ML level automation provided by PIMworks. The YBM team needed to work just 1-2 hours per day on their products compared to 14-16 hours before the advent of PIMworks.
One thing that they like very much and which has made them stick with PIMworks is our Customer Success (CS) team. The CS team is very responsive to their queries despite the time zone difference. All their questions are addressed instantly, irrespective of holidays or the time zone difference. With PIMworks' Customer Success team behind them, their work with PIMworks is made worthwhile, making a difference in their business.
"Listing our products online is such a breeze with PIMworks. It is quick, easy, and saves a lot of effort and time from our side", feels YBM's Manager of Product Information.
With the introduction of PIMworks into their business process, all their core business needs were addressed, and their process was optimized. More than the product, they fell in love with the approach of the Customer Success and the Product team, which enhanced their overall customer experience. With improved working efficiency, they were able to concentrate more on expanding their business, and at the same time, they were able to save up a lot of money with the automation provided by PIMworks