What is GTIN?

GTIN stands for Global Trade Item Number. It's the numerical fingerprint of your product, a unique identifier that sets it apart from the rest. In essence, GTIN is your product's identity card in the global marketplace.

Types of GTINs:

GTIN comes in various flavors, each designed for specific applications. The most common types include:

  • UPC (Universal Product Code): Used mainly in North America, the UPC is a 12-digit number often found on products sold in the United States and Canada.
  • EAN (European Article Number): A 13-digit number used primarily in Europe, EAN is recognized globally.
  • ISBN (International Standard Book Number): If you're selling books, you'll come across ISBNs, which are either 10 or 13 digits long.

Why Does GTIN Matter?

Now that we understand what GTIN is, why is it essential for your e-commerce business?

Accurate Product Identification:

GTIN ensures that your products are uniquely identified, reducing the chances of confusion or mislabeling.

Efficient Product Management:

It simplifies product management and streamlines the process of listing your products across various platforms.

Improved Searchability:

GTINs make your products more discoverable, both for search engines and customers searching for specific items.
Reduced Listing Errors: By using GTINs, you minimize the risk of errors when creating product listings, leading to a more trustworthy shopping experience for your customers.

How to Obtain and Use GTINs:

To get GTINs for your products, you'll need to register with a GS1 member organization in your country or obtain them from the manufacturer. Once you have them, integrate GTINs into your product data within your PIM tool, making it a breeze to manage your inventory and present accurate information to customers.

Real-world Application:

Imagine you're selling electronics, and your PIM tool is equipped with GTINs for each product. When a customer searches for a specific model of a laptop, the GTIN helps ensure that they find the exact item they're looking for. GTINs are the secret sauce that keeps your products organized and easily discoverable.


In the world of e-commerce, GTIN is your reliable ally in product identification and management. It's the passport your products need to travel smoothly across various sales platforms. As an e-commerce professional, understanding GTIN and incorporating it into your product data management is a smart move. It reduces errors, boosts customer trust, and enhances the efficiency of your operations. Whether you're in the business of electronics, books, or anything else, embrace GTIN as a vital component of your e-commerce success story.